How the U.S. Army Is Using Bloggers + MORE
Scott Seaborn of the Ogilvy Group will be keynoting at A4U Expo Barcelona in June 2012. Seaborn will be talking about brands such as Fanta, IBM, Coke Zero and Heineken, where the focus will lie on mobile
Million Euro Google and Heineken deal shows new business directions for Google
Speaker Submissions and Registration A4UEXpo Barcelona opens
A4U Expo Europe Moving to Barcelona
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Mobile is creating huge opportunities for publishers, but building mobile applications isn’t the forte of most publishing organizations.
So a growing number of companies are turning to M&A to acquire the skills they need to make progress with mobile initiatives.The latest example of this: today, Thomson Reuters announced the acquisition of London-based Apsmart for an undisclosed amount…
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I’ve been writing my whole life.
For years, I penned stories in notebooks, even wrote and published articles in magazines. Still, I never considered myself a writer.
I used words like “wannabe” and “aspiring.” I told myself I’d write a book and be a real writer … some day…
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Executing a consistent marketing strategy of writing and submitting articles can result in a boost for your reputation and online business. But coming up with fresh, relevant subject matter is not always easy. Fortunately there are many easy ways for you to discover new ideas for your content marketing campaign…
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In this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army. You’ll find out what blogger outreach can mean to your business and pick up useful insights to successfully connect with influential bloggers…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Salsa: Source: Google+ Android Racing In 12K: Source: Google+ Target….
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A guest post by Daniel Frank of Search Laboratory.
Trade shows have some of the best potential ROI of any marketing tool. To make the most out of their trade-show investments, however, businesses must take the time to plan out their trade-show strategies.
Unfortunately, marketers sometimes fail to get the best ROI from trade shows for the following reasons…
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The world awaits Apple’s WWDC keynote, Twitter airs its first ever TV ad, and Microsoft apparently “ran away screaming” from buying Nokia. It’s all in today’s Daily Dose.
You can catch The Daily Dose every Monday through Friday right here on The Next Web. Make sure to hit the subscription button of your choice below to get The Daily Dose as soon as it’s available…
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Interest in Pinterest has not piqued. Even as Facebook’s giant IPO and resulting controversy have dominated the news in the online world, Pinterest was in the process of getting a $100 million infusion that valued the rapidly growing social network at around $1.5 billion.
The lion’s share of the investment is from Rakuten…
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If you are a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from local search marketing. In fact, one of the first things we ask new clients is what they have done to improve local search rankings.
Surprisingly, often the answer is "nothing…
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